AUDIO is concert hall located in Spain, it caterers for all sorts of alternative music events during the year. We were asked to create a memorable promotional flyer for a specific concert. Our insight regarding concerts was the interaction people have with there favorite bands. People react to the music in various ways, but what we found was hand gestures from the public was the main emotional interaction between the music and themselves.
So our idea was simple, to create cost effective paper sachets that where illustrated with various hand gestures common to concerts. With this simple idea we transformed the everyday flyer into a functional, interactive piece that enhanced the publics experience at the concert.